Onward State: Alumni-Founded Holla Vodka

onward state

During their time as Penn State students, Patrick Shorb and Matt Glaser quickly realized that alcohol manufacturers did not market to their generation. The two lifelong friends decided to capitalize on this disconnect, and created a new brand of liquor they called Holla Vodka.

“During our time at PSU, it became apparent that the major spirits firms weren’t paying attention to our generation and simply attempted to re-brand products that our parents drank to try to resonate with us,” Shorb, the president and founder of Holla Vodka, said.


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